Hyper-Nationalism on Xinjiang Poses Risks for Chinese Brands, Too

hyper nationalism on xinjiang poses risks for chinese brands too

Sumary of Hyper-Nationalism on Xinjiang Poses Risks for Chinese Brands, Too:

  • Western brands such as Nike and H&M , which have chosen not to use cotton from China Xinjiang region, where the government is accused of abuses including forced labor and the large-scale internment of the Turkic Uyghur minority, have found themselves the target of Chinese nationalist ire..
  • Meanwhile local brands such as Anta and Metersbonwe , which took the opposite stance, have seen their share prices jump..
  • But successfully straddling the political divide over Xinjiang without alienating increasingly socially conscious consumers and investors back home may well prove impossible—particularly with the Beijing Olympics arriving in February 2022….

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