Beyond the punch card: Restaurants lean into loyalty programs to hold onto pandemic digital gains

beyond the punch card restaurants lean into loyalty programs to hold onto pandemic digital gains

Sumary of Beyond the punch card: Restaurants lean into loyalty programs to hold onto pandemic digital gains:

  • Starbucks, Panera Bread and Domino’s Pizza paved the way, while Chipotle Mexican Grill launched its own version in 2019..
  • For example, Chipotle CEO Brian Niccol told analysts in April that the company’s loyalty program has been driving additional transactions across its “light, medium and heavy consumer segments.”.
  • President Joe Erlinger told analysts in April that the company saw digital sales of almost $1.5 billion during its first quarter, including orders on its digital kiosks, mobile app and delivery platforms….

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