Sumary of Here’s What I Learned at the Facebook Good Ideas Festival:
- Over the past few weeks, I took a deep dive into the seven-day Facebook Good Ideas Festival, which focused on how small businesses can boost their online presence in various ways as they recover from the pandemic.
- Yes, it showcased different ways the platform can be helpful in the field of entrepreneurship, but also featured small-business success stories that offered inspiration and guidance on leveraging social media to both promote their brands and conduct more convenient and efficient business.
- Related: Zoe Saldana’s Advice for Reaching Small Business Goals in the Social Media Age: ‘It’s Not About the Smallness of It.
- ‘ Supporting small businessesThe festival kicked off on June 28 as a nod to the UN’s Micro, Small and Medium-sized Enterprises (MSME) Day, of which Facebook is one of the founding partners.
- Also, the festival shares the goal of the International Trade Centre (ITC) in promoting awareness about the contributions small businesses make in achieving sustainable development and lifting the global economy.
- In a blog post, Facebook Vice President of Global Customer Marketing Michelle Klein highlighted the inspirational and educational content being offered.
- “You’ll have ongoing access to free digital skills training and interactive workshops that will help you learn creative new ways to grow your networks, sell goods online and more,” Klein wrote.
- Klein also stressed how Facebook is seeking to help businesses forging partnerships with companies and policy partners like Adobe and the National Restaurant Association “to offer skills training and thought leadership on topics ranging from how to choose a pricing strategy to design tips to content creation and more.