Sumary of 8 Must-Have Skills for an Expert Content Marketer:
- A lot of marketers are writers, but there is a big difference between a great copywriter and a great content marketer –– and it one that isn’t discussed as often as it should be..
- Content marketers build a content strategy for a brand, and then put together the plan and oversee the execution of that plan to realize the overall strategy..
- The plan includes content research, content briefs, content writing, content editing, SEO optimization, graphic design, and finally, content distribution..
- The top skills expert content marketers have mastered If you’re looking for a true expert in content marketing, you’ll want someone who is also a great copywriter..
- SEO basics Having a clear content strategy and great project-management skills doesn’t rid you of the requirement to understand the fundamentals of SEO..
- A great content-marketing strategy will build organic search traffic over time, helping to reduce CAC and build brand awareness and brand trust….