8 Must-Have Skills for an Expert Content Marketer

8 must have skills for an expert content marketer

Sumary of 8 Must-Have Skills for an Expert Content Marketer:

  • A lot of marketers are writers, but there is a big difference between a great copywriter and a great content marketer –– and it one that isn’t discussed as often as it should be..
  • Content marketers build a content strategy for a brand, and then put together the plan and oversee the execution of that plan to realize the overall strategy..
  • The plan includes content research, content briefs, content writing, content editing, SEO optimization, graphic design, and finally, content distribution..
  • The top skills expert content marketers have mastered If you’re looking for a true expert in content marketing, you’ll want someone who is also a great copywriter..
  • SEO basics Having a clear content strategy and great project-management skills doesn’t rid you of the requirement to understand the fundamentals of SEO..
  • A great content-marketing strategy will build organic search traffic over time, helping to reduce CAC and build brand awareness and brand trust….

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