4 Ways to Avoid Greenwashing as a Sustainably Minded Brand

4 ways to avoid greenwashing as a sustainably minded brand

Sumary of 4 Ways to Avoid Greenwashing as a Sustainably Minded Brand:

  • Some business-travel platforms will even track carbon emissions for you and invest in an ethical carbon-offsetting initiative on your behalf..
  • You can hire a carbon-offsetting consultant to help your company track emissions and choose the right investments..
  • Don’t overstate the ethicalness of your products Many businesses don’t meet all of the cultural standards of green living..
  • Vital Farms recently came under fire for greenwashing its eggs with the website copy, “Our eggs, butter, and Egg Bites are delicious, ethical food you don’t have to question.”…

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