Sumary of 4 Ways to Avoid Greenwashing as a Sustainably Minded Brand:
- Some business-travel platforms will even track carbon emissions for you and invest in an ethical carbon-offsetting initiative on your behalf..
- You can hire a carbon-offsetting consultant to help your company track emissions and choose the right investments..
- Don’t overstate the ethicalness of your products Many businesses don’t meet all of the cultural standards of green living..
- Vital Farms recently came under fire for greenwashing its eggs with the website copy, “Our eggs, butter, and Egg Bites are delicious, ethical food you don’t have to question.”…