Microsoft Ousts Rivals From CES Marquee As Show Moves Online

microsoft ousts rivals from ces marquee as show moves online

This week, Microsoft had a big test on its hands how to help transform the world’s biggest gadget show into an online-only event.

The choice of Microsoft to power this year’s CES and create a virtual showcase for its 1,800 exhibitors gave the tech giant a big promotional boost over its best-known cloud computing rivals, Amazon and Google.

But it also posed reputational risks, as organizers of this week’s event tried to cobble together a trove of web content and mostly prerecorded panel discussions in a way that could at least partially evoke the gaudy, high-energy convention that takes over the Las Vegas strip each January.

At times, it was hard to pretend this year’s virtual CES was a live event.

Dont tell people were recording in December, said panel moderator and venture capitalist Rajeev Chand, jokingly admonishing a Twitter executive after his comments revealed that their debate on user privacy, aired Tuesday, was taped nearly a month earlier.

The Consumer Technology Association, the trade group that runs CES, said it made a final decision in July that its premier event would be virtual, then put out a request for bids and evaluated more than 40 digital platforms before announcing its choice of Microsoft in October. The tech …

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