Sumary of Like Mobile Apps After the iPhone’s Release, CTV Apps Are Ready to Explode:
- July 22, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own.
- Entertainment-video content leads installs Let’s start with the obvious: Looking at Amazon Fire TV, Apple TV and Tizen, entertainment-video content is the absolute leader in app installs.
- (Entertainment video content here refers to channels made by the streaming platforms, such as Netflix, YouTube, etc.
- A few things have caused this: the myriad of talented kids’ content creators looking to both establish themselves and gain experience with platforms other than YouTube, and the ease of creating a channel.
- According to Samsung, 2.8 million out of the 34 million active Samsung TVs users have their games consoles connected.
- Thus, Xbox or PlayStation will see the sense in utilizing native ads in Samsung’s UI and AVOD on Samsung TV Plus.
- The economic backlash from the Covid-19 pandemic has been harsh for many people, with the International Labour Organization noting that a staggering 114 million jobs have been lost worldwide.
- This has created a higher demand for different types of CTV content both for viewers staying at home, experienced publishers and newcomers, as well as advertisers targeting specific audiences.