Google blinks first in 11-month privacy showdown with UK regulator

google blinks first in 11 month privacy showdown with uk regulator

Sumary of Google blinks first in 11-month privacy showdown with UK regulator:

  • But critics argue the move could also hand the company more power, and suck up more advertising revenue – potentially harming other businesses like newspapers.
  • In 2021, the search engine is expected to receive 39.6% of all digital advertising spending in the UK. Following the launch of the probe in January, Google made a number of commitments and modifications to its original plan.
  • CMA Chief Executive Andrea Coscelli said: “We have always been clear that Google’s efforts to protect user’s privacy cannot come at the cost of reduced competition.
  • ” Image: In 2021, the search engine is expected to receive 39.6% of all digital advertising spending in the UK “That’s why we have worked with the Information Commissioner’s Office, the CMA’s international counterparts and parties across this sector throughout this process to secure an outcome that works for everyone.

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