Google assures UK competition regulator it won’t harm rivals with new Chrome ad system proposa …

google assures uk competition regulator it wont harm rivals with new chrome ad system proposals

Sumary of Google assures UK competition regulator it won’t harm rivals with new Chrome ad system proposals:

  • The US technology giant agreed a world-first deal with the Competition and Markets Authority to protect user privacy and ensure genuine competition and fair returns for news publishers..
  • This will effectively be a trial run for the CMA’s new Digital Markets Unit when it is granted statutory powers to enforce a new code of conduct..
  • ‘The CMA was concerned that, without regulatory oversight and scrutiny, Google’s alternatives could be developed and implemented in ways that impede competition in digital advertising markets..
  • Competition and Markets Authority boss Andrea Coscelli (pictured) said tech giants have presented competition authorities ‘with new challenges that require a new approach’ A Google spokesman said in a blog post:…

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