Sumary of Google assures UK competition regulator it won’t harm rivals with new Chrome ad system proposals:
- The US technology giant agreed a world-first deal with the Competition and Markets Authority to protect user privacy and ensure genuine competition and fair returns for news publishers..
- This will effectively be a trial run for the CMA’s new Digital Markets Unit when it is granted statutory powers to enforce a new code of conduct..
- ‘The CMA was concerned that, without regulatory oversight and scrutiny, Google’s alternatives could be developed and implemented in ways that impede competition in digital advertising markets..
- Competition and Markets Authority boss Andrea Coscelli (pictured) said tech giants have presented competition authorities ‘with new challenges that require a new approach’ A Google spokesman said in a blog post:…