‘Brands have been getting away with murder’: Stella McCartney and leading fashion figures on the …

brands have been getting away with murder stella mccartney and leading fashion figures on the fallout of cop26

Sumary of ‘Brands have been getting away with murder’: Stella McCartney and leading fashion figures on the fallout of Cop26:

  • At the Cop26 conference, high-profile British brands including Stella McCartney, Burberry and Mulberry presented their visions for an ethical, sustainable industry.
  • Now, there is an increasing demand for all fashion companies to make legally binding commitments to address the impact their supply chains have on the environment.
  • While hundreds of companies – including Gucci-owner Kering, H&M and Inditex, which owns Zara – have signed up to the UN’s Fashion Industry Charter for Climate Action, which sets science-based targets in line with the Paris agreement, there is no obligation to take part, nor a legal mandate to hold brands to account.
  • Leading industry figures say that if fashion brands are to have any chance of having a meaningful impact on the climate crisis, legislation is needed.
  • Well known for her ethical-fashion campaigning, McCartney, who staged her Future of Fashion exhibition at the conference, tells the Guardian that the lack of mandate is the reason “why brands have been getting away with murder and we are in the critical state we are in”.
  • If we were to have a uniform way … then brands would be forced to disclose their current [practices] and make informed changes to their supply chain.
  • ”To aid this, Simpliciano says brands need to stop relying on second-hand data to estimate emissions and collect their own to get the hard facts.
  • Fashion Revolution’s research shows that “just 17% of brands disclose their annual carbon footprint at raw material”.

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