LONDON: No audience? No problem! London Fashion week has gone ahead entirely online under coronavirus restrictions with designers like Burberry and Roksanda innovating to reach fashionistas in lockdown.
Showcasing its first menswear-only collection under the leadership of artistic director Riccardo Tisci, Burberry on Monday (Tuesday in Manila) streamed its fashion show simultaneously on its website, Instagram and Twitch, a platform popular with gamers.
Twitch has appealed to the fashion world because it allows a close-up and immersive experience for audiences and broadcasts their reactions in real time.
Burberry opted to use Twitch at last September’s fashion week, the first time a fashion brand used the platform. The show had the look of a video art installation and was filmed in the middle of a forest. The footage has been viewed 118 million times.
To present its Autumn/Winter collection in 2021, models paraded through Burberry’s flagship store in Regent’s Street in the heart of London. As with September, Tisci was inspired by the draw of the natural world during the pandemic.
“For my first Burberry menswear-focused collection, I wanted to celebrate the freedom of expression. Enclosed indoors, I dreamt of the outdoors and its beauty,” he said…