Volkswagen boss reinvents German giant, with his eyes on beating Tesla

volkswagen boss reinvents german giant with his eyes on beating tesla

Sumary of Volkswagen boss reinvents German giant, with his eyes on beating Tesla:

  • “One thing that Diess does that is positive, he keeps repeating — even when no one in Wolfsburg wants to hear it — that Tesla is the benchmark,” said Stefan Bratzel, director of the Center of Automotive Management in Bergisch Gladbach, Germany.
  • Another two members, the representatives from the German state of Lower Saxony, which owns 20 per cent of the company, tend to vote with the workers.
  • The Tesla Model 3’s recent sales success in Europe hit Wolfsburg hard.
  • Credit:Getty Images“Tesla ends the Golf era with its Model 3,” said a headline in the German national daily Die Welt.
  • “THIS makes Tesla better than VW,” declared the nation’s mass-circulation Bild newspaper in an article that stressed the California company’s innovation and speed in bringing new ideas to market.

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