Sumary of Qantas unveils ‘green tier’ membership for carbon-conscious travellers:
- Qantas frequent flyers will be awarded loyalty points and “green tier” status if they offset emissions from their flights, cars and homes as part of the airline’s efforts to improve its sustainability credentials.
- Amid growing scrutiny of the global aviation industry’s environmental impact, Qantas said on Friday it would be the world’s first airline to reward customers who minimise their carbon footprint in the air and on the ground.
- Qantas says it will be the first airline to reward customers for offsetting carbon emissions from their homes and cars.
- “We do know that points influence behaviour,” Qantas chief executive Alan Joyce said.
- “Now we think that the green tier will incentivise many of our frequent flyers to be more sustainable, and that’s a great thing.
- ”About 11 per cent of Qantas customers currently pay a small amount ($1 on a Sydney-Melbourne flight) to offset the emissions from their travel, which goes towards revegetation projects, renewable energy projects and other carbon abatement schemes.