Sumary of More than 70,000 streams on Spotify, and just a couple of hundred dollars to show for it:
- Key points:Spotify paid an average of $0.0042 per stream in 2020, a report foundTwo women are trying to turn the streaming business model on its headThey’ve created an app which aims to give local musicians a fairer dealAnd while many would consider that a considerable achievement, the monetary reward is negligible.
- “The tiny returns many artists receive from music streaming platforms were condemned in a recent United Nations report as “unacceptable, particularly compared to the billions of market capitalization of the streaming services”.
- The World Intellectual Property Organisation report, published in June, calculated Spotify paid an average of $0.0042 per stream in 2020, or less than half a cent, while Apple Music paid $0.010 per song.
- You have to gig, you have to sell merch, you have to do a lot of things to support yourself as an artist, otherwise it’s really hard to make any money out of streaming services,” the Perth-based singer saidShe has had enough and is keen to embrace a new music streaming platform designed to give back more to local musicians.
- Turning the streaming business model on its headMelanie Bainbridge and Harry Deluxe, who have decades of experience in the music industry — most recently in the band Mama Red and the Dark Blues — have watched the decimation of revenue streams for recording artists and decided to do something about it.
- “All we’re doing is turning the business model of streaming on its head,” Ms Bainbridge told business leaders at a startup forum on Tuesday.
- ” Melanie Bainbridge (left) and Harry Deluxe say they developed The Pack to benefit the creators of music.
- Listeners and businesses can subscribe to The Pack as patrons, with the money going straight into the pockets of artists.