Sumary of Coles ends Little Shop toy collectables:
- The wildly popular Little Shop collectables from Coles will be permanently ended as the supermarket giant vowed to stop handing out plastic toys as part of a new sustainability campaign.
- Coles recently stopped selling single-use plastic tableware and has also reviewed the sustainability of its marketing campaigns, including its plastic collectible toys.
- RELATED: Coles selling frozen croissants made in France for $6Coles chief marketing officer Lisa Ronson said while collectible toy programs like Little Shop and Stikeez have been popular with customers in the past, they no longer align with the supermarket’s sustainability ambitions.
- ”The collectables craze induced some embarrassing public displays with a mum throwing a tantrum after being refused a Coles Little Shop toy because she was 53 cents short of the needed in-store spend.
- RELATED: Coles launches new $3 low carb bread in supermarket’s bakeryBut Coles would continue rewards programs like its MasterChef cookware campaign which provides practical items for customers to use in their homes or more sustainable items such as last year’s popular Little Treehouse book series made from FSC certified paper.
- As part of its pledge to make packaging more sustainable, Coles has removed 31 million soaker pads from meat trays this year, it revealed.
- In March, Coles announced new emissions targets including a commitment to be 100 per cent powered by renewable electricity by the end of financial year 2025.It also flagged a joint feasibility study to determine the benefits of a local advanced recycling facility in Victoria.