Can Queensland cash in on the NRL finals? It’s all about ‘event leveraging’

can queensland cash in on the nrl finals its all about event leveraging

Sumary of Can Queensland cash in on the NRL finals? It’s all about ‘event leveraging’:

  • Uncertain gains Research shows that hosting sport and other events rarely delivers the economic and tourism benefits commonly claimed.
  • In fact, studies around large-scale events often fail to show any positive economic impact at all.
  • The financial hangover from hosting events such as the Olympics is well-documented.
  • Hosting a seasonal sporting event using existing infrastructure should be of greater economic value.
  • Parramatta Eels fans at the NRL elimination final between Parramatta and the Newcastle Knights in Rockhampton on Sunday, September 12 2021. Darren England/AAP Event leveraging So how does an economic return occur from hosting smaller-scale events like the NRL finals?
  • For example, French towns and regions that attract Tour de France fans use event-themed activities to keep visitors around longer.
  • Spreading the NRL finals games between Brisbane and four regional centres can also be seen as a leveraging strategy — spreading any economic benefits more evenly throughout the state — particularly to areas hit hard by the loss of international and interstate tourism.
  • There is an intensive industry generating content in the days leading up to game, and in the wash-up.

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