Sumary of Can Queensland cash in on the NRL finals? It’s all about ‘event leveraging’:
- Uncertain gains Research shows that hosting sport and other events rarely delivers the economic and tourism benefits commonly claimed.
- In fact, studies around large-scale events often fail to show any positive economic impact at all.
- The financial hangover from hosting events such as the Olympics is well-documented.
- Hosting a seasonal sporting event using existing infrastructure should be of greater economic value.
- Parramatta Eels fans at the NRL elimination final between Parramatta and the Newcastle Knights in Rockhampton on Sunday, September 12 2021. Darren England/AAP Event leveraging So how does an economic return occur from hosting smaller-scale events like the NRL finals?
- For example, French towns and regions that attract Tour de France fans use event-themed activities to keep visitors around longer.
- Spreading the NRL finals games between Brisbane and four regional centres can also be seen as a leveraging strategy — spreading any economic benefits more evenly throughout the state — particularly to areas hit hard by the loss of international and interstate tourism.
- There is an intensive industry generating content in the days leading up to game, and in the wash-up.