Categories
South Korea Market

OB releases series of new beers to maintain edge

Sumary of OB releases series of new beers to maintain edge:

  • OB accounted for some 52 percent of Korea home beer market last year, according to Nielsen Korea, with its flagship beer Cass Fresh alone accounting for some 40 percent…
  • All New Cass is able to deliver a cleaner and more refreshing taste, thanks to quality stabilization which includes a 72-hour-long aging process at 0-degrees Celsius before bottling, OB said…
  • A white snowflake shows up as the hexagonal thermal sensor turns bright blue when the beer is chilled to its perfect temperature, indicating it is ready to drink…
  • The new Cass will go on sale in the Greater Seoul area beginning in late March and will gradually expand into retail channels across the country after mid-April, according to OB….

Want to know more click here go to source.