Twitter posts strong sales, forecast on bounce back in ads

twitter posts strong sales forecast on bounce back in ads

Sumary of Twitter posts strong sales, forecast on bounce back in ads:

  • SAN FRANCISCO (BLOOMBERG) – Twitter on Thursday (July 22) reported second-quarter sales that topped analysts’ estimates, and gave a forecast for the current quarter that exceeded expectations amid global events such as the Olympics that drive advertising.
  • While brand advertising has bounced back as the global economy reopens, the company remains the target of Trump allies who say the platform discriminates against conservatives.
  • While ad revenue is increasing, Twitter’s share of the global market isn’t expected to grow, a sign of a broader ad industry expansion.
  • Despite the company’s strong quarter and guidance, its global share of the digital advertising market is set to stay at just 0.9 per cent in 2021, according to EMarketer.

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