Sumary of Twitter posts strong sales, forecast on bounce back in ads:
- SAN FRANCISCO (BLOOMBERG) – Twitter on Thursday (July 22) reported second-quarter sales that topped analysts’ estimates, and gave a forecast for the current quarter that exceeded expectations amid global events such as the Olympics that drive advertising.
- While brand advertising has bounced back as the global economy reopens, the company remains the target of Trump allies who say the platform discriminates against conservatives.
- While ad revenue is increasing, Twitter’s share of the global market isn’t expected to grow, a sign of a broader ad industry expansion.
- Despite the company’s strong quarter and guidance, its global share of the digital advertising market is set to stay at just 0.9 per cent in 2021, according to EMarketer.