Sumary of Amid array of challenges, Apple unveils new products:
- Apple CEO Tim Cook unveils the new iPad Mini during a special event at Apple Park in Cupertino, Calif.
- broadcast September 14, 2021. Brooks Kraft, Apple Inc. handout via Reuters Apple CEO Tim Cook strode through a slickly produced video Tuesday to launch a new iPhone, with few hints of the exceptional string of troubles facing his company including policy reversals, a spyware attack and legal fights.
- “These are the best iPhones we’ve ever created,” Cook said, noting Apple’s work to design the “very best products and services to enrich people’s lives.
- Due to a long and loud fight over its online app marketplace, a judge ordered Apple last week to allow developers to sidestep its hefty commission on purchases.
- It delayed a plan to scan its customers’ devices as part of a child abuse prevention move, after privacy advocates howled over the risk of opening a backdoor for government surveillance.
- And then Monday it was forced to roll out an urgent fix after cybersecurity researchers found a weakness that allowed Pegasus spyware to infect Apple devices without users so much as clicking a malicious message.
- That said, Apple still possesses massive reach in the digital world and beyond, and manages to be worth over $2 trillion.
- Its fans cheered the release of the updated products Tuesday, including analyst Daniel Ives who noted “the supercycle for Cupertino,” referring to the California city that is home to Apple’s headquarters.