Sponsors of Tokyo’s unpopular Olympics face branding dilemma

sponsors of tokyos unpopular olympics face branding dilemma

Sumary of Sponsors of Tokyo’s unpopular Olympics face branding dilemma:

  • Toyota also said Monday it had scrapped plans to run an Olympic-linked campaign in Japan, where opinion polls have consistently revealed public antipathy to holding the virus-postponed Games this summer.
  • “It is turning into an Olympics that cannot get understanding (from the public) in various ways,” Toyota’s operating officer Jun Nagata said earlier this week.
  • But domestic discomfort about the Games in Japan has grown steadily since its unprecedented virus postponement last year, with anti-Olympic hashtags trending on social media and polls showing most Japanese wanted further postponement or outright cancellation.
  • Virus rules forced organizers to first shut out foreign fans and then bar domestic spectators from almost all venues.

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