Sumary of Sponsors of Tokyo’s unpopular Olympics face branding dilemma:
- Toyota also said Monday it had scrapped plans to run an Olympic-linked campaign in Japan, where opinion polls have consistently revealed public antipathy to holding the virus-postponed Games this summer.
- “It is turning into an Olympics that cannot get understanding (from the public) in various ways,” Toyota’s operating officer Jun Nagata said earlier this week.
- But domestic discomfort about the Games in Japan has grown steadily since its unprecedented virus postponement last year, with anti-Olympic hashtags trending on social media and polls showing most Japanese wanted further postponement or outright cancellation.
- Virus rules forced organizers to first shut out foreign fans and then bar domestic spectators from almost all venues.