Sumary of Apple unveils Watch 7 without nailing down shipping date:
- PALO ALTO, U.S. — Apple declined to set a specific shipping date for its latest smartwatch at a glossy launch event Tuesday that hinted at production difficulties at the tech giant.
- The Apple Watch 7 series will be available “later this fall,” the company said, in contrast to the specific launch dates for a raft of other new products ranging from a 5G-connected iPad Mini to the hotly anticipated iPhone 13, powered by Apple’s A15 Bionic chip.
- The complex design of the latest Apple Watch has caused behind-the-scenes issues, Nikkei Asia previously reported.
- Manufacturers began small-scale production in late August and encountered challenges meeting quality standards, leading to delays in the ramp-up in production.
- The Apple Watch 7, which features a bigger screen thanks to thinner bezels, will be available in five colors at a starting price of $399, the company said, calling it the most durable smartwatch it has developed.
- Apple also unveiled four versions of the iPhone 13, all supporting 5G, with screens of 5.4, 6.1 or 6.7 inches.
- “With roughly 20% of upgrades anticipated out of China, we are continuing to see robust demand in this key region which bodes well heading into the iPhone 13 upgrade cycle,” wrote Dan Ives, managing director at Los Angeles-based Wedbush Securities, in a note to clients.
- With a six-core central processing unit, the new phones’ A15 Bionic chip enables Apple to boast faster 5G, longer battery life, better camera function and a brighter display.