Tata Consumer, IIMR join hands to strengthen millets portfolio

tata consumer iimr join hands to strengthen millets portfolio

Sumary of Tata Consumer, IIMR join hands to strengthen millets portfolio:

  • FMCG firm Tata Consumer Products (TCPL) is planning to join hands with the Indian Institute of Millets Research (IIMR) to unlock the full potential of millets as a healthier and more sustainable alternative to traditional grains.
  • TCPL and IIMR will be signing an MoU to strengthen innovation, enhance consumer experience, and make this ancient Indian grain more mainstream, said a joint statement.
  • The Tata Group firm is the parent company of Soulfull brand, which has a portfolio of millet-based products for kids and adults.
  • “The MoU will help combine the R&D expertise of the two entities and help TCP to strengthen its product portfolio in the area of millets, develop more value-added formats for consumers and make millets available to many more consumers across India,” it said.

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