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Maharashtra farmers start fresh fruit cake ‘movement’ to sustain during COVID-19 pandemic

Sumary of Maharashtra farmers start fresh fruit cake ‘movement’ to sustain during COVID-19 pandemic:

  • Fruit growers in rural Maharashtra have started an ‘movement’ to promote fresh fruit cakes as a healthier option, instead of the traditional bakery-made cakes, to celebrate birthdays and other special occasions…
  • According to farmers and agrarian experts, the aim of this ‘spontaneous’ movement, which is gaining popularity on social media, is to encourage farmers and their families to increase the intake of fruits in their diet and to find a new way of selling their produce in the times of COVID-19…
  • As part of the movement, farmers, their families and various organisations of cultivators are encouraging cakes made locally using fruits like watermelon, muskmelon, grapes, orange, pineapple and banana while celebrating special events…
  • Deepak Chavan, a Pune-based agriculture analyst, told that of late, the production of fruits in several regions of the state has increased, leading to a surplus supply in markets and causing a drop in the prices of fruits…
  • “As a solution, farmers have started this innovative movement on social media where cakes made of fresh fruits are being used to celebrate birthdays, marriage anniversaries and other events,”..
  • Generally, it has been seen that fruit cultivators and their families do not consume adequate fruits as part of their diet, he said…
  • “The movement is serving the right purpose as farmers and their families are now consuming fruits on different occasions in the form of fresh fruit cakes….

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