John vs Salman: Film clashes in Covid times may impact box office business

john vs salman film clashes in covid times may impact box office business

Sumary of John vs Salman: Film clashes in Covid times may impact box office business:

  • However, a backlog of canned films is bound to occasionally lead to the simultaneous release of two big-name movies, as was the case this week, when John Abraham-starrer Satyameva Jayate 2 and Salman Khan’s Antim opened one after the other.
  • Akshaye Rathi, film exhibitor/director, Saroj Screens, said in a recent interview to Moneycontrol that “with Antim and Satyameva Jayate 2 releasing this week and vying for the same audience, the 50 percent cap is becoming a challenge.
  • In other states including Maharashtra, which contributes 25-30 percent to a Hindi film’s box office collections, theatres are operating with capacity restrictions.
  • Film producer and trade business analyst Girish Johar said that while a film clash can whet the appetite of cinema-goers, it can also backfire.
  • “If the film is good, then a clash doesn’t hamper the business of films but if the content is weak, then in case of a clash, the weaker film falls faster.
  • The disadvantage of a clash is that weak content sees a sharper drop than a regular fall in collections due to negative word of mouth,” he said.
  • According to Karan Taurani, senior vice president at Elara Capital, while Antim is expected to collect Rs 30 crore, Satyameva Jayate 2 may rake in Rs 55 crore.
  • He said the numbers are dismal as the first edition of Satyameva Jayate in 2018 reported net box office collections of Rs 80 crore.

Want to know more click here go to source.

From -

Generic selectors
Exact matches only
Search in title
Search in content

Site Language

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.