Sumary of John vs Salman: Film clashes in Covid times may impact box office business:
- However, a backlog of canned films is bound to occasionally lead to the simultaneous release of two big-name movies, as was the case this week, when John Abraham-starrer Satyameva Jayate 2 and Salman Khan’s Antim opened one after the other.
- Akshaye Rathi, film exhibitor/director, Saroj Screens, said in a recent interview to Moneycontrol that “with Antim and Satyameva Jayate 2 releasing this week and vying for the same audience, the 50 percent cap is becoming a challenge.
- In other states including Maharashtra, which contributes 25-30 percent to a Hindi film’s box office collections, theatres are operating with capacity restrictions.
- Film producer and trade business analyst Girish Johar said that while a film clash can whet the appetite of cinema-goers, it can also backfire.
- “If the film is good, then a clash doesn’t hamper the business of films but if the content is weak, then in case of a clash, the weaker film falls faster.
- The disadvantage of a clash is that weak content sees a sharper drop than a regular fall in collections due to negative word of mouth,” he said.
- According to Karan Taurani, senior vice president at Elara Capital, while Antim is expected to collect Rs 30 crore, Satyameva Jayate 2 may rake in Rs 55 crore.
- He said the numbers are dismal as the first edition of Satyameva Jayate in 2018 reported net box office collections of Rs 80 crore.