Ad volumes see sharp recovery in July-September period, news and GEC record highest share

ad volumes see sharp recovery in july september period news and gec record highest share

Sumary of Ad volumes see sharp recovery in July-September period, news and GEC record highest share:

  • With an increase in TV ad volumes in July-September period this year, the number of categories, advertisers, and brands climbed by six percent, 12 percent, and 12 percent, respectively, over the same period last year, according to AdEx India, a division of TAM Media Research, a television audience measurement analysis firm.
  • Feature films were the most preferred program to promote brands on television.
  • beverages was the top sector this year with 22 percent share of ad volumes, while 16 percent share was contributed by the personal care/personal hygiene sector, which topped the list last year.

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