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60% of mobile users aged 45-54 play games: Study

Sumary of 60% of mobile users aged 45-54 play games: Study:

  • But 60% of those in the age group of 45 to 54 years have taken to mobile gaming, says adtech firm InMobi mobile gaming India report 2021…
  • InMobi in February interviewed 1,000 Indian smartphone users in over 30 cities to understand gaming personas, advertiser insights, and gaming behaviour…
  • Access to affordable smartphones, cheapest network data tariffs in the world, and improving mobile internet speeds have led to growing adoption of mobile gaming…
  • Data from its audience engagement platform showed that Gen Z took to casual games, and action/arcade games, while millennials and Gen X preferred action games and board/card games….

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