Alibaba urges online shoppers, content creators to start ‘planting grass’, kicking off new marke …

alibaba urges online shoppers content creators to start planting grass kicking off new marketing campaign ahead of singles day

Sumary of Alibaba urges online shoppers, content creators to start ‘planting grass’, kicking off new marketing campaign ahead of Singles’ Day:

  • Alibaba Group Holding is encouraging consumers and content creators to start “planting grass”, referring to its new Zhongcao marketing campaign that targets online shoppers and vendors on Taobao Marketplace, ahead of the e-commerce giant’s annual Singles’ Day retail festival this November.

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