Chinese netizens moved by domestic sportswear brand Erke’s low-profile donation of 50 million …

chinese netizens moved by domestic sportswear brand erkes low profile donation of 50 million yuan to henan vow to pick chinese brands in future

Sumary of Chinese netizens moved by domestic sportswear brand Erke’s low-profile donation of 50 million yuan to Henan vow to pick Chinese brands in future:

  • Photo: CFPChinese netizens were deeply moved by a donation of 50 million yuan ($7.74 million) made by domestic sportswear company Erke for the victims of the floods in Henan.
  • Impressed by the brand’s patriotism, they vowed to support the company and buy more of their products.
  • The post had more than 180,000 comments as of Thursday evening, most of them expressing respect and acclamation for the company’s deeds.
  • Netizens were particularly moved by the fact that Erke is a small and low-profile brand compared with international sportswear giants.
  • The 50 million yuan donation is a big sum for the company considering that Erke’s business didn’t seem to develop very smoothly.

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