China should launch regulation targeting false medical beauty ads: People’s Daily

china should launch regulation targeting false medical beauty ads peoples daily

Sumary of China should launch regulation targeting false medical beauty ads: People’s Daily:

  • Photo: Yang Hui/GT China should conduct regulations targeting false ads in the medical beauty market, in order to rectify the market and protect the rights of consumers, said an article published by People’s Daily on Tuesday.
  • The report volume for the medical beauty sector increased 14 times from 2015 to 2020, according to data from the China Consumers Association, and false advertising was the most commonly reported issue.
  • According to iiMedia Research Institute, the number of China’s medical beauty consumers in 2020 hit 15.2 million, up from 2.8 million in 2016. China’s medical beauty market scale surpassed 300 billion yuan in 2020, a year-on-year increase of 23 percent.
  • Zhang Yi, CEO of iiMedia Research Institute, told the Global Times on Tuesday that the domestic medical beauty sector received more attention and investment for various reasons, including the global COVID-19 pandemic.

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