The Watch World Is Finally Being Forced to Embrace Ecommerce

the watch world is finally being forced to embrace ecommerce

Sumary of The Watch World Is Finally Being Forced to Embrace Ecommerce:

  • The one-time UK center for international tourists willing to drop huge sums on luxury watches has been reliant on a much smaller native market, with shoppers more likely to search for that one special purchase than splash liberal amounts of cash around.
  • Despite being concentrated in a specialist niche, the luxury watch world had always been outward-facing, its brand names a language understood wherever you were in the world.
  • Swatch Group (Omega, Hamilton, Tissot, and more) saw its share price return to pre-pandemic levels.
  • Watches of Switzerland, the UK-based retailer that has expanded into the US market and is listed on the LSE in 2019, is trading at a record high, with its price up 78 percent in the last six months.
  • The pre-owned market, previously a pariah of the luxury watch world, is booming.
  • Once the company does list, however, rival pre-owned watch marketplace Chrono24 is expected to follow suit.

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