Sumary of The Local NEWS Network is Visually Telling the Stories of Local Communities:
- Laurie Sigillito, CEO of Local NEWS Network, was interviewed on the Mission Matters Business Podcast by Adam Torres..
- Beverly Hills, California, June 11, 2021 (GLOBE NEWSWIRE) — Laurie and Local NEWS Network are giving a voice to small-town America, telling the important and untold stories of local communities..
- She opened a franchised sign and graphics business and quickly learned that it was difficult and expensive to reach a local buying audience through traditional advertising mechanisms, and hard to create news and publicize it in small towns..
- The lack of local news and advertising options made her realize that she wanted to bring back free local news, funded through advertising, and modernized with video format..
- “To get a video created for an ad was expensive in those days, and I realized that local businesses needed a resource to do it..
- The video production company had access to the local TV station via a leased line, and I realized that we could start producing local news….