Thanksgiving Day consumers to spend up to $5.9B shopping online: Adobe

thanksgiving day consumers to spend up to 5 9b shopping online adobe

Sumary of Thanksgiving Day consumers to spend up to $5.9B shopping online: Adobe:

  • Consumers shopping online have spent $76 billion in November so far, surpassing last year’s $63 billion in revenue generated during the same period, according to the latest data from Adobe Analytics.
  • The data covers over one trillion visits to U.S. retail sites, 100 million SKUs and 18 product categories.
  • Additional categories showing strong season-to-date boosts are toys and video games, up 259% and 167% compared to September’s average.
  • The categories seeing the highest out-of-stock messages include electronics, groceries, appliances, home and garden products, and personal care products.
  • CLICK HERE TO READ MORE ON FOX BUSINESSAdobe predicts consumers will spend somewhere between $5.1 billion and $5.9 billion online on Thanksgiving Day as many retailers have shut their doors in observance of the holiday.
  • “With Thanksgiving Day finally upon us, we can expect the online spending momentum to escalate during Cyber Week as price-conscious shoppers try to tap into best available discounts,” Adobe Digital Insights lead analyst Vivek Pandya said.
  • “Despite a more inflationary shopping environment also marred by supply chain disruptions, consumers today can still expect to find great deals on seasonal categories such as toys, apparel, and computers.

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