Sumary of Scrubs maker Figs revolutionized the uniform industry. Here's how construction gear startup Brunt plans to replicate that success with a fresh $8 million in funding.:
- Brunt is using the Figs model to disrupt the uniform market for construction workers.
- The company announced a $8.4 million funding round, and projects it’ll grow sales by 150% in 2022. CEO Eric Girouard tells Insider why investors are pouring money into Brunt and DTC uniform brands.
- As Figs continues to disrupt the antiquated medical scrub industry, DTC brand Brunt is adopting a similar business model to shake up uniforms for construction workers.
- Brunt — which describes itself as “the modern apparel and uniform brand designed for today’s construction workers and tradespeople” — announced an $8.4 million funding round on Tuesday, led by New York-based real estate developer TF Cornerstone and Andrew Rosen, the cofounder of the fashion brand Theory.
- Though the lead investors hail from “unrelated worlds,” according to Brunt CEO Eric Girouard, they exemplify the brand’s ethos of creating functional and stylish premium apparel for real, hardworking tradespeople.
- “It’s a massive market that’s been generally overlooked and underserved,” Girouard told Insider.
- ” To develop its line of boots and clothing, and compete with the likes of Dickies, Girouard consulted construction workers to learn more about what they are looking for in work apparel.
- Brunt boasts high-quality products, featuring abrasion resistant and water repellant materials, but Girouard said its main draw is the direct-to-consumer model.