Sumary of Peloton and Adidas are working together on an exclusive apparel line:
- The new collection — labeled as adidas x Peloton SS21 — was designed with help from some of Peloton’s top cycling instructors, including Robin Arzón, Ally Love and Cody Rigsby…
- The collection was designed with help from some of Peloton’s top cycling instructors, including Robin Arzon, Ally Love and Cody Rigsby…
- It has never been a strong revenue driver, but is seen as a way for the company to entice new sign-ups for its app-based membership via referral codes that offer clothing discounts…….