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Peloton and Adidas are working together on an exclusive apparel line

Sumary of Peloton and Adidas are working together on an exclusive apparel line:

  • The new collection — labeled as adidas x Peloton SS21 — was designed with help from some of Peloton’s top cycling instructors, including Robin Arzón, Ally Love and Cody Rigsby…
  • The collection was designed with help from some of Peloton’s top cycling instructors, including Robin Arzon, Ally Love and Cody Rigsby…
  • It has never been a strong revenue driver, but is seen as a way for the company to entice new sign-ups for its app-based membership via referral codes that offer clothing discounts…….

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