In Europe, trying to find fun and games in holiday retailing.

in europe trying to find fun and games in holiday retailing

Sumary of In Europe, trying to find fun and games in holiday retailing.:

  • Early this week, Clara Pascual was preparing to pin a poster advertising a Black Friday sale onto the front door of her family-owned toy store in central Madrid.
  • ”Federico Corradini, the chief executive of XChannel, a marketing company that represents a dozen toy brands in Spain and Italy, said he expected their sales to triple this Black Friday compared with last year, buoyed by an increase in their ad spending.
  • A few years ago, Italians started expecting big sales on a day called Black Friday, said Silvia Dreoni, a co-owner of the store and a member of the third generation to run it.
  • So the English term “Black Friday” stuck, marking its American roots.
  • But in-person sales provide more satisfaction, Ms. Dreoni said.
  • “Online sales are fine, but they are cold, no emotions,” she said.
  • Large national and international delivery companies have been swamped with online orders from Amazon and other e-commerce sites, said Marco Magli, owner of the ADL SPA Corriere Espresso, a local courier in Bologna.
  • ”“In the last couple of years, volumes of deliveries started going up already in November — whereas before it was only in early December” confirmed Massimo Pedretti, a union leader at SDA, a courier company owned by Italy’s postal service.

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