Sumary of Fans, performers — and local businesses — celebrate the return of Broadway:
- But fans and performers are not the only ones excited for the return of the Great White Way — businesses surrounding the Midtown Manhattan theaters are as well, albeit with caution.
- Alan Rosen, third-generation owner of Junior’s restaurant and bakery, is expecting a “big night” for his two locations in the Theater District.
- “Broadway is just a barometer for New York City and it’s a barometer for our business as well,” he said, adding that business has already crept up 10 percent since the first wave of Broadway’s reopening at the start of the month.
- Although he said he is still “a little concerned” about Covid’s impact, heading into the winter, Rosen said he is finding relief in the fact that business is much better than it has been, now down only 30 percent from pre-pandemic times.
- “Hopefully there’s light at the end of this tunnel here and I’m looking forward to when we are 100 percent, not just in business but in our lives,” he said.
- “New York City Mayor Bill de Blasio called Broadway’s full return a “big night for New York City’s comeback” at a press briefing on Tuesday, noting that it is bringing back “a lot of jobs.
- Foot traffic levels in the heart of the Theater District are recovering, but have yet to fully return to pre-pandemic levels.
- Total retail chain foot traffic in the Times Square Alliance Business Improvement District, an area that stretches from West 53rd Street down to West 40th Street, was down 49 percent in August 2021 compared to 2019, according to a report from foot traffic analytics firm Placer.