Sumary of Black Friday: Deal Or No Deal?:
- Data for 201 home and tech products from a range of retailers’ UK ‘Black Friday deals’ revealed that in the 6 months prior to last year’s Black Friday, a startling 92 percent of advertised products were the same price or even cheaper before the “deal” while only one percent were at their cheapest on Black Friday.
- ‘ stayed at the same price after Black Friday or even became cheaper.
- :”Access to deals all year round is no bad thing – but it does mean you should feel less pressured to buy on dedicated sales days like Black Friday.