27 top software firms that companies like Amazon and McDonald's use to supercharge their public …

27 top software firms that companies like amazon and mcdonalds use to supercharge their public relations efforts

Sumary of 27 top software firms that companies like Amazon and McDonald's use to supercharge their public relations efforts:

  • Insider identified 27 top PR software companies, ranging from heavyweights like Cision to new players like Blackbird.
  • That need has fueled a PR software industry that was worth $4.8 billion in 2020, up 6.66% over the prior year, according to Burton-Taylor International Consulting, a research and advisory firm.
  • It consists of PR software companies that help PR experts in areas like measurement, journalist and influencer databases, campaign planning, social media listening, and crisis detection.

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