Prada’s heir designate vows to keep group in family hands

pradas heir designate vows to keep group in family hands

Sumary of Prada’s heir designate vows to keep group in family hands:

  • Breadcrumb Trail Links PMN Technology PMN Business Author of the article: Reuters Lisa Jucca Article content VALVIGNA — Lorenzo Bertelli, the eldest son and heir designate to Prada’s Chief Executive Patrizio Bertelli, vowed to keep the family-controlled luxury fashion group independent when he takes the reins https://www.
  • com/business/pradas-ceo-says-could-hand-over-reins-son-3-yrs-time-2021-11-18 in a few years, he told Reuters.
  • Lorenzo Bertelli, a 33-year old former rally driver, is currently Prada’s marketing chief and has helped bolster the group’s digital business, which aims to account 15% of retail sales in the medium term from just 2% before the pandemic.
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  • com/business/retail-consumer/prada-sets-45-bln-euros-revenue-goal-boost-e-commerce-2021-11-18 last week, his father officially crowned him as his successor, saying he could hand over to him in three to four years.
  • Earlier this year, Patrizio Bertelli described Lorenzo as a “key element in the turnaround of the group” that he and his wife, top fashion designer Miuccia Prada, put in place to revive sales.
  • However, like his father, Lorenzo Bertelli said the Hong Kong-listed group – in which the family has an 80% stake – was not up for sale.
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